Piazzolla Music Competition


  • Brand identity design
  • Digital marketing, social media, and email marketing
  • Submission collection and digital balloting systems
  • Website design & development
  • Public relations and interviews
  • Jury selection and recruitment

Astor Piazzolla is universally considered the preeminent figure in the history of tango and one of the most influential musicians of the 20th century. On March 11, 2021 the world celebrated his music and centennial birthday. In partnership with the Piazzolla family and the Fundación Astor Piazzolla, PARMA produced and sponsored the 2021 Piazzolla Music Competition to celebrate this historic moment in the legacy of tango.


Custom WordPress website with integrated payment processing system

PARMA coordinated this competition on behalf of the family and the Fundación Astor Piazzolla with a variety of PARMA’s signature service offerings. These integrated and complex systems serve one goal: to make a cultural and musical impact globally with this competition.

Digital Marketing

Piazzolla Competition Facebook page (over 20,000 followers) with video ads

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PR and Interviews

Interviews on BBC Radio 3 with Sean Rafferty and Country and Town House podcast with Ed Vaizey.

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Jury Selection & Digital Balloting

Jury selection and recruitment. Creation of digital balloting system.


Logo design and branding

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